| The 
                              cornerstone of any successful fundraising effort 
                              is a sound marketing strategy. 
                               Regardless of budget size, there are many ways 
                                to promote your planned giving and fundraising 
                                efforts. The goal is to market these options to 
                                your prospective donors in a variety of ways. 
                                Often, the most critical element is a commitment 
                                to consistency. 
                               Pathways can help identify new opportunities 
                                and ways to leverage your existing marketing and 
                                communications efforts. PNPS will help you identify 
                                prospects ready to engage in substantive conversations 
                                about a gift to your organization.
                               For more information, please contact Bill Albrecht 
                                at bill@pnps.net or 303-927-7510. 
                                
                                  
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